That is: ICE Total Gaming 2017!
Smack in the middle of winter, on a foggy, hostile February day, the last
thing you want to hear is “ice” unless it is rapidly but unmistakably followed by “cream”. Nevertheless, the ICE we’re talking about is a yearly
celebration of games, entertainment, future partnerships, harmless
chatting about our favourite slots in a festive atmosphere. Of course,
it’s the famous ICE Total Gaming 2017!
Our Romanian colleagues took some time off, as did our colleagues from
the Manila office and joined us. Together we made ICE 2017 not only an
event to remember, but also a statement of unity in diversity, a fearless concept in this global turmoil we find ourselves in. At the end of the day, it seems that our passion for quality entertainment and our common goal to reach greatness is what brings us closer to our dreams.
Like Thanksgiving and Valentine’s Day, the London based ICE is a major
event in the iSoftBet family. One we attend willingly and gleefully each year, without having to dread political conversations with our distant relatives. In a labyrinth of delights, each corner at ICE hides goodies, pleasant surprises one of which was obviously the iSoftBet stand. Many lucky people found their way to our booth, some of them old partners that dropped by just to chat with us, some new clients lured in by a successful combo – a humongous screen showing off our Game Aggregation Platform back-to-back with our very own Head of Games, Alex Popescu.
Each year, we prepare for ICE, assembling a fine portfolio of games, classics as well as new launches. Each and every time we are overwhelmed
with enthusiastic guests that decide right then and there that these are,
yet again, hit games. This year, Forest Mania was crowned unanimously as superstar, a fresh game that saw the light of day in early February. We
cannot decide what made it such a hit: the random Wild symbols, the 2 sets of 5 reels, one with 4 rows and the other with 12, the Wild Reels or the Free Spins that lead the way to the 100 winning lines! By all means, pick one and the game is still a masterpiece.
What is next on the iSoftBet agenda? Apart from working passionately on new games for our devoted players, we carefully plan our next steps and prepare for yet another top event at the Global Gaming Expo Asia (G2E Asia) in Macau.